Major health systems Sutter and Redeemer, and telehealth app Lemonaid, settle lawsuits for allegedly sharing patient data via tracking pixels
Sutter Health, Redeemer Health, and the telehealth platform
Lemonaid Health have agreed to substantial settlements to resolve class-action
lawsuits concerning the use of tracking technologies on their websites. The
plaintiffs alleged that the use of third-party tracking pixels, such as those
from Meta and Google, resulted in the unauthorized disclosure of sensitive
patient data and browsing habits, effectively violating HIPAA privacy standards
and state confidentiality laws. These settlements mark a significant
development in the ongoing legal scrutiny surrounding "surveillance
capitalism" tools embedded within patient portals and appointment
scheduling pages.
For legal and compliance teams in the healthcare sector,
these cases serve as a stark warning regarding the integration of marketing
technology with clinical platforms. The core issue revolves around the
inadvertent transmission of PHI to tech giants without a Business Associate
Agreement (BAA) in place. As part of the remediation, these organizations are
not only paying damages but are also forced to overhaul their digital privacy
governance. This trend suggests that healthcare entities must rigorously audit
their web properties for third-party scripts to avoid costly litigation and
regulatory penalties from the Office for Civil Rights (OCR).
Read the original article at: https://www.hipaajournal.com/sutter-health-lemonaid-health-redeemer-health-pixel-data-breach-settlements/
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